On November 10, native New Zealander Adam Borich opened Lucifers in a former Los Feliz furniture store, promising “Damned Good Pizza” and “Oral Pleasure.”

For the name, Borich drew on his love of hot sauce and spicy food. To ignite your dining experience, select a chili rating for your pizza: zero, medium, firey or blazing. Borich also sells bottles of “Ringburner,” a jalapeño hot sauce.

He decided on Los Feliz because, “It’s what I’m used to in New Zealand, more of a community feel…I’ll get to know people’s faces.”

A red carpet leads inside the Gothic space, which features a wrought-iron chandelier, two wall-mounted rows of wrought iron candleholders and black furniture indoors and out.

Pizzas come in two sizes: personal ($6.50-$9) or large ($13-$18). The “flame cooked gourmet pizza” is shuttled through a conveyer belt that maintains an even 476 degrees. Borich refuses to offer slices, saying, “The pizzas are quite gourmet, so if they sit, they lose their freshness. That’s [also] why we made the delivery area very small.”

Borich spent six years traveling the world looking for culinary inspiration. The Auckland native trained with pizzaiolos in Italy and New York. “I love pizza because you can do anything with it,” he says. He vows to “take pizza to a whole new dimension.”

Innovative offerings include a Greek Lamb & Rosemary pie with caramelized onions, feta, Kalamata olives, lemon pepper, chopped parsley and garlic. Borich found inspiration for this option at an Athens souvlaki stand. “It’s on flatbread (pita) anyway,” he says, “and I love lamb, being from New Zealand.”

Thai Satay Chicken pizza sprang from a meal Borich consumed in Bangkok. This option features red onion, sun-dried Roma tomato, green bell pepper, green onion, shredded chicken, noodles and Thai peanut sauce.

For true fire-eaters, the Ringburner combines pepperoni, jalapeños, black pepper, bell pepper and hot chili sauce.

Notable non-pizza items include Lucifers Flame-Baked Chicken Wings (6 for $6.50), Garlic and Rosemary Calzone Sticks (6 for $3.99) and Italian Tiramisu ($5.50).

Borich already dispenses black snaggle-toothed iPod holders branded with the Lucifers moniker, but he’s just started to emphasize his satanic brand. He recently bought a 1968 Gothic hearse from a Colorado man. The car is currently being refurbished, and will deliver pizzas beginning in December. To promote his “edgier establishment,” Borich plans to “get girls dressed up as sexy devils.”

He’s also introduced the Lucifers R.I.P. Club, a play on V.I.P. Clubs. Buy 10 pizzas and get the eleventh pie for free.