Chef Tony Riviera and business partner Charlton E. Lui opened TONYS steakhouse at the Sunset Millennium complex on February 6. Less than two months later, Primo Hospitality Group is already expanding down the hill, debuting the more casual Primo Bistro in West Hollywood’s Ramada Plaza on March 19.

Chris Mercier of FER Studio, who also designed TONYS, incorporated a 200-seat wraparound patio with orange umbrellas and a 50-person dining room with an exhibition kitchen. The space includes stone walls and dark wood floors. The seating: primarily banquette.

Riviera’s menu has changed since Primo Bistro last appeared on Food GPS in January.

Breakfast is available all-day, including dishes like Benedict at Sea ($13), incorporating smoked salmon; Warm Oatmeal ($7) with fresh berries, bananas and brown sugar; and a stack of Pancakes ($6). In the morning, you’ll find “coffee valet” service.

Later in the day, expect salads and paninis, plus Italian classics like Arancini ($7) with fresh mozzarella and prosciutto, Chicken Parmigiana ($12) with garlic ciabatta and balsamic-tossed greens, or Spaghetti and Meatballs ($13).

Primo Bistro secured a full liquor license, which allows the restaurant to serve the same $5 martinis that you’ll find at TONYS. Riviera’s team also oversees the Ramada lobby bar, poolside dining and room service.

Primo Bistro will remain open from 8 AM to midnight, but Riviera plans to extend hours to 2 AM. Complimentary two-hour parking is available in the Ramada garage.

Related Primo post on Food GPS:
TONYS Opens on the Sunset Strip (February 12, 2009)
Primo Bistro Could Open in West Hollywood Ramada Next Week (January 16, 2009)
TONYS First of 5 Riviera Restaurants in 6 Months (January 16, 2009)

Related Posts

1. Primo Bistro Could Open in West Hollywood Ramada Next Week
2. Tender Greens West Hollywood Opens March 18
3. TONYS Opens on the Sunset Strip
4. TONYS First of 5 Riviera Restaurants in 6 Months
5. Food+Lab Café and Marketplace Opens in West Hollywood

1. Pingback: Topics about Umbrellas » Primo Bistro Opens March 19 in West Hollywood on March 26, 2009

2 Comments

1. mattatouille, March 18, 2009:

   more fodder for the eurotrash…which is non-existent in the GEC (global economic crisis). Maybe the Strip scenester will descend…at least restaurant jobs will be filled

2. mattatouille, March 18, 2009:

   more fodder for the eurotrash…which is non-existent in the GEC (global economic crisis). Maybe the Strip scenester will descend…at least restaurant jobs will be filled
   PS: Forgot to add good post!

This entry is filed under LA Culinary Compass, Openings.